Our raison d'être is in offering amenities that reflect your brand image and that are perfectly suited to the needs of your guests whilst remaining true to nature.

Philosophy


French Creator of exceptional Amenity Products

The amenities that your establishment provides are your signature and a reflection of how you value your guests; they are the essence and focal point for the ultimate comfort of guests. At Groupe GM our raison d’être is in offering amenities that reflect your brand and perfectly fit your aspirations whilst remaining respectful to nature.

In this spirit, for more than 45 years, we have designed, created, and manufactured toiletries and accessories for you and your guests. Since it was founded, Groupe GM has developed close partnerships, through exclusive licensing agreements, with national and internationally recognised brands from the worlds of cosmetics, fashion, design, and spa. Our unique brand portfolio, combined with exceptional custom design and knowledge, gives you an unlimited choice of products.

Our global network of distributing partners and subsidiaries are able to offer you a wide choice of customised solutions, expertise and unparalleled know-how and service in the world of hotel amenities.

 

At every stage of product development, we do everything within our means to reduce our impact on the environment. We work with industrial partners who are committed to respecting our planet and who have a number of environmental certifications.

Our group’s core values are creativity, quality, innovation, ecology, reliability, and a sense of service. These values are ever-present in our work.

 

 

OUR MISSION

Our mission at Groupe GM is to make a positive difference in the world of hospitality to empower our customers and enable them to pamper their guests to achieve the ultimate guest experience. Our branded, eco-green and innovative amenity products are EU compliant and are what makes our high-quality branded portfolio enviable. Our expertise and knowledge is what helps to drive the one to one relationships we have with our brands and our customers.”

 
 
 
 

History


The adventure starts in 1972 when Georges Marchand decides to create his own business around a simple idea: to provide added value to the hospitality specialists by offering them quality cosmetic products in partnership with renowned brands. The « personalised amenity product » is born.

L’Oréal with Ô de Lancôme was first to support the project. The immediate success paved the way; 40 years later, with a unique portfolio of over 30 brands, Groupe GM still expands and develops its business with an international network of exclusive agents operating over 70 countries.

1972

Georges Marchand, the founder, reinvents the concept of hotel amenities, starting with Ô by LANCÔME by L’ORÉAL

1975

Creation in France of AFI, the first distributor of the future Groupe GM network

1976

Signing of the first international chain contract with Novotel, Accor Group

1988

Creation of Groupe GM and exclusive global licensing agreement with NINA RICCI

1992

Exclusive worldwide license agreement with the YVES ROCHER Group

2004

Launch of the first hotel line for a spa brand: ANNE SÉMONIN

2006

Exclusive worldwide license agreement with the CLARINS Group (CLARINS, AZZARO, THIERRY MUGLER)

2008

Exclusive worldwide license agreement with OMNISENS

2009

Launch of Damana Organic Bath line certified by Ecocert and labeled by Cosmebio

2010

Exclusive worldwide license agreement with ALGOTHERM

2013

Exclusive worldwide license agreement with NUXE

Launch of the exclusive GUERLAIN luxury hotel collection

2015

Exclusive worldwide license agreement with ATELIER COLOGNE

2016

Exquisite re-design of its legendary "Eau Impériale" collection with French perfumery GUERLAIN.

(By invitation only)

2017

Exclusive worldwide license agreement with URIAGE

2018

Exclusive worldwide license agreement with ÉDITIONS DE PARFUM FRÉDÉRIC MALLE

2019

Damana Organic Bath Line certified Cosmos Organic and Cosmos Natural by ECOCERT and accredited by COSMEBIO.

 
 

News


A SOLID AMENITY LINE FOR THE WORLD WATER DAY !

A SOLID AMENITY LINE FOR THE WORLD WATER DAY !

On the occasion of World Water Day, Groupe GM is happy to announce the launch of its first SOLID cosmetic hotel line declined in SHAMPOO, CONDITIONER and SHOWER GEL.

We significantly reduce our water consumption during the production of this line, and we increase the lifetime of our products: a standard 30ml bottle of liquid shampoo allows 3 uses when a 20g solid shampoo allows around 30 USES !

Because water is a precious and rare resource it’s our responsibility to implement measures to reduce our consumption.

CARE ABOUT EARTH

As part of our Care About Earth program, we give priority to using: oxo-biodegradable packaging, plant-based or recycled plastics and 100% renewable raw materials, which enables us to respond to hoteliers’ environmentally-friendly initiatives.

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